Tuesday, March 17, 2015

Post #5 Racial Stereotyping

1. Is it ever right to racially stereotype for advertising purposes?

No, it is wrong to racially stereotype for advertising purposes. Advertisement is targeting to sell the products or services. Racially stereotype in advertising is not necessary for that purpose. 

For example:
Coon Chicken Inn
Is this black female chicken cook necessary? Would the purpose change if they change her to a white female or Asian female? No, she doesn't have to be black. The advertisement majority doesn't change.

2. Is racism in ad's a thing of the past?
Racism advertisement is still exist in commercial today. For instance, the Mountain Dew commercial was recently released that proves this answer. Usually, most of people don't recognize racism elements in the advertisement. That's why racism advertisement is still exist. 

3.Do advertisers have ethical responsibilities?

Yes, they do. They make the commercial, so they are responsible to their products that may harm some people. It is their job to make sure their products is racism or not. When bearing a bad evaluate because of being racism, advertisers may lose their job and reputation. 

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