Consumer behavior is product decisions that people make.
Food, drinks, outfits, and entertainment are all product/service decisions that
go through consumers’ mind.
- Provide value and customer satisfaction.
- Effectively target customers.
- Enhance the value of the company.
- Improve products and services.
- Create a competitive advantage
- Understand how customers view their products versus their
competitors’ products.
- Expand the knowledge base in the field of marketing,
- Apply marketing strategies toward a positive affect on society
(encourage people to support charities, promote healthy habits, reduce drug use
etc.)
Knowing consumer’s behavior is extremely important. Knowing
them means knowing how to advertise a single target.
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