Post #6 Gender Stereotyping

Gender stereotyping had been a similar issue as racism in advertisement society. Viewers will react the same when they find out gender issues in a commercial. Usually, advertiser put women in a lower position to men. In some commercials, women are marked as symbol of sex.

In these two posters above, women are being marked as sex objects to men. They gain a lower position to men. In these two advertise posters, the goal is making people buying their products in order to attract women. The attraction is enough for people to buy their products. Advertisers utilize sexy women to reach their purpose; however, they forget about sexism. 

On the other hand, more and more people start to realize this issue in advertisement and stand up for gender equality.