Some companies target a specific gender as their consumers. When they do it, they usually misguide children and adolescents on gender stereotypes. The Rose Petal Cottage advertises a house emulator toy and portrays women as the homemakers which they enjoy to be. In the commercial, girls enjoy to play with this toy and keep singing how good being a homemaker. It can be an issues to children who watch this commercial. The kitchen with pink and light blue claims how women should do. Misguiding children is dangerous. They are easy to believe what they see and listen. When they accept this commercial, they will be limited in the gender role as homemaker and color of pink and blue instead of activities out door and other colors.
In the Diet Coke advertisement, women become flirty and fun. They set some pranks with the Diet Coke to make the guy take off his shirt. Women in the commercial are more attraction to guys. This is another way to apply a gender role to the viewers which misguide them how a woman should behave.
No comments:
Post a Comment