Post #12 Conclusion

Doing this blog is interesting. The content that I was assigned to post taught me a lot about advertisement. I didn't understand advertisement before this class. Now I find out that advertisement is an important study. Selling products is an art. In advertisement, it can contain many different meaning. The way commercial express is something represent creativity. Advertisers all have so many ways to tell a story, to remind people how good are their products. Such creativity is something that I should learn deeply.

Post #11 Consumer behavior: Definition

Consumer behavior is product decisions that people make. Food, drinks, outfits, and entertainment are all product/service decisions that go through consumers’ mind.

-  Provide value and customer satisfaction.

-  Effectively target customers.

-  Enhance the value of the company.

-  Improve products and services.

-  Create a competitive advantage

-  Understand how customers view their products versus their competitors’ products.

-  Expand the knowledge base in the field of marketing,

-  Apply marketing strategies toward a positive affect on society (encourage people to support charities, promote healthy habits, reduce drug use etc.)

Knowing consumer’s behavior is extremely important. Knowing them means knowing how to advertise a single target.

Post #10 Consumer Behavior: Motivation

Consumers are motivated by plenty things, either positive or not. How to trigger the motivation and turn those people to your consumers is the job of advertisers. People can be motivated by Need and Want.

Needs are the essence of the marketing concept. There are always needs. Marketers do not create needs; however, they can remind consumers, aware them their needs. Needs are different than Wants. People cannot refuse needs because needs are necessary for their lives. For example, food, water, and clothes, things people need to keep them alive are needs. Healthcare system is also needs. Obama advertised for his Obama Care a lot and aware people that they need this healthcare system.

Wants are what people have a desire to possess. When targeting this type of products, advertisers usually point out the advantage and the benefit for consumers if they get this product. For instance, iPhone commercial is always an undisputed leader. Apple can precisely tell its consumers why should they have a special phone like this instead of an ordinary phone. When consumers take the hook, the advertisement is quite successful.

Post #9 Environmental Campaigns

National Wildlife Federation

National Wildlife Federation, a federation that works to improve federal and state polices to help wildlife, is an old environment campaign that had been found since 1996. It is a voice for wildlife, a protection, and inspiration to our next generation of why we should protect wildlife.

Official Website:

The purpose of National Wildlife Federation is:

·  Working with diverse groups to achieve our common conservation goals. 

·  Forming resilient and sustainable solutions to problems facing our environment and wildlife. 

·  Focusing on the future of conservation as well as the present, to ensure America's wildlife legacy lives on. 

Since it mentioned it is an inspiration to next generation, it also has Twitter and Facebook.

The National Wildlife Federation advertised a lot for its purpose. The influence to next generation on social media website is also a smart move.

Post #8 TV Show and Movie

In most of American TV shows, gender and race stereotypes are rarely exist. TV shows such as Stalker advertises gender and race equality quite well. Episode Stalker is a story of a police department that focus on solving stalking crime cases. In this story, some men and women had experience of being stalked or stalking. That means both genders can be either criminals or victims. Crimes can happen between every race. Another example is the episode The Arrow. Women and men, black and white fight with crimes together. 

Films of Disney's did the same thing as Rose Petal Cottage. Disney describes women to a specific impression that may misguide children. Films such as Snow White and Seven Dwarfs portraits women should take care of men as doing all house works. Cinderella, another Disney film, portraits an impression that says outward beauty is what makes women special. Children learn from what they see and listen. Films for children shouldn't inoculation such impression that may cause gender issues. 

Post #7 Rose Petal Cottage And Diet Coke

Some companies target a specific gender as their consumers. When they do it, they usually misguide children and adolescents on gender stereotypes. The Rose Petal Cottage advertises a house emulator toy and portrays women as the homemakers which they enjoy to be. In the commercial, girls enjoy to play with this toy and keep singing how good being a homemaker. It can be an issues to children who watch this commercial. The kitchen with pink and light blue claims how women should do. Misguiding children is dangerous. They are easy to believe what they see and listen. When they accept this commercial, they will be limited in the gender role as homemaker and color of pink and blue instead of activities out door and other colors. 

In the Diet Coke advertisement, women become flirty and fun. They set some pranks with the Diet Coke to make the guy take off his shirt. Women in the commercial are more attraction to guys. This is another way to apply a gender role to the viewers which misguide them how a woman should behave.

Post #6 Gender Stereotyping

Gender stereotyping had been a similar issue as racism in advertisement society. Viewers will react the same when they find out gender issues in a commercial. Usually, advertiser put women in a lower position to men. In some commercials, women are marked as symbol of sex.

In these two posters above, women are being marked as sex objects to men. They gain a lower position to men. In these two advertise posters, the goal is making people buying their products in order to attract women. The attraction is enough for people to buy their products. Advertisers utilize sexy women to reach their purpose; however, they forget about sexism. 

On the other hand, more and more people start to realize this issue in advertisement and stand up for gender equality. 

Post #5 Racial Stereotyping

1. Is it ever right to racially stereotype for advertising purposes?

No, it is wrong to racially stereotype for advertising purposes. Advertisement is targeting to sell the products or services. Racially stereotype in advertising is not necessary for that purpose. 
For example:
Coon Chicken Inn

Is this black female chicken cook necessary? Would the purpose change if they change her to a white female or Asian female? No, she doesn't have to be black. The advertisement majority doesn't change.

2. Is racism in ad's a thing of the past?
Racism advertisement is still exist in commercial today. For instance, the Mountain Dew commercial was recently released that proves this answer. Usually, most of people don't recognize racism elements in the advertisement. That's why racism advertisement is still exist. 

3.Do advertisers have ethical responsibilities?
Yes, they do. They make the commercial, so they are responsible to their products that may harm some people. It is their job to make sure their products is racism or not. When bearing a bad evaluate because of being racism, advertisers may lose their job and reputation. 

Post #4 Semiotics Ads

Print Ad: Nikon

Denotations: 

• A camera.
• A yellow box inside of a black box.
• Nikon color (yellow) as background

Connotation:

• The poster is quite simple and clearly express the word "easy".
• The yellow box and the black box look like a switch. It simply describe that using the Nikon camera is as easy as click a switch. 

 Mythology

• The poster used it design to annotate the word "easy".

Billboard Ad: Colgate

Denotations:

• A smiling mouth
• Red lips and white teeth
• a toothpaste as light.

Connotation:

• Colgate is advertising its toothpaste.
• Using the toothpaste as light on the one tooth means the toothpaste can make your teeth more white and shine. 

Mythology:

• Using the toothpaste as light is why the designer is so smart. The light only covered one tooth. Comparing with other teeth, the one under the light of Colgate is more white and pretty.

Video Ad: Apple iPhone 5S - Dream

Denotations:

• A man is using iPhone to test wind speed.
• A woman is using iPhone to authenticate a diamond.
• A woman is using iPhone to talk to her patients who speak different language.
• A pilot is using iPhone to navigate her flight.
• Fire department is using iPhone to locate emergency locale.
• An wall painting artist is using iPhone to project the image on the wall.
• "You are more powerful than you think."

Connotation:

• In every scenes, iPhone is the only tools that helps these people finish their jobs. It can be qualified every jobs.

Mythology:

• Apple declares the iPhone 5S is the most powerful tool that people can use. 
• This amazing device can replace every tools.