Post #4 Semiotics Ads

Print Ad: Nikon

Denotations: 

• A camera.
• A yellow box inside of a black box.
• Nikon color (yellow) as background

Connotation:

• The poster is quite simple and clearly express the word "easy".
• The yellow box and the black box look like a switch. It simply describe that using the Nikon camera is as easy as click a switch. 

 Mythology

• The poster used it design to annotate the word "easy".

Billboard Ad: Colgate

Denotations:

• A smiling mouth
• Red lips and white teeth
• a toothpaste as light.

Connotation:

• Colgate is advertising its toothpaste.
• Using the toothpaste as light on the one tooth means the toothpaste can make your teeth more white and shine. 

Mythology:

• Using the toothpaste as light is why the designer is so smart. The light only covered one tooth. Comparing with other teeth, the one under the light of Colgate is more white and pretty.

Video Ad: Apple iPhone 5S - Dream

Denotations:

• A man is using iPhone to test wind speed.
• A woman is using iPhone to authenticate a diamond.
• A woman is using iPhone to talk to her patients who speak different language.
• A pilot is using iPhone to navigate her flight.
• Fire department is using iPhone to locate emergency locale.
• An wall painting artist is using iPhone to project the image on the wall.
• "You are more powerful than you think."

Connotation:

• In every scenes, iPhone is the only tools that helps these people finish their jobs. It can be qualified every jobs.

Mythology:

• Apple declares the iPhone 5S is the most powerful tool that people can use. 
• This amazing device can replace every tools.