Post#2: Favorite Ad Agency

Advertising Agency is a medium between products and consumers. A company doesn't have its own ad agency so they will look for an advertising agency to the commercial and advertise. After class on Wednesday, I searched many commercials presented by famous company. One commercial that brought my attention is the Uncle Drew presented by Pepsi Max. It is produced by Davie Brown Entertainment. The idea of this commercial is to find an engaging way to promote Pepsi Max, Pepsi's "zero-calorie cola in disguise". This 5-minute video featuring a compelling character - Uncle Drew - Rookie of the Year Kyrie Irving, the youngest player in the NBA, disguised as an elderly, gray-haired old-school hoopster who surprises onlookers at a pick-up basketball game. The video had nearly 14 million views and 50,000 likes on YouTube. It is a really successful commercial for Pepsi Max. It sent the message for its product that tells people Pepsi can be 0 calorie. With a such interesting story told by this commercial, it teaches people lesson. The idea by Davie Brown Entertainment is super great.

Uncle Drew: